Four Gazes of Weight Stigma: Moral Regulation and Everyday Infrastructures Among Fat Women in Chile

Weight stigma often appears in research as individual prejudice and its interpersonal harms, yet women’s accounts show that devaluation also persists through routine, socially organized evaluation. This article examines weight stigma through visibility by treating looking as a patterned interpretive practice with moral and relational consequences. We conducted three in-person focus groups with women in Chile who self-identified as fat ( N = 20) in Santiago, Coquimbo, and Valdivia between April and September 2024 and analyzed the data using reflexive thematic analysis. Participants described visibility as a shifting landscape of evaluative looks that travel across everyday domains while retaining recognizable moral logics. We develop a typology of four gazes: an expulsive/invisibilizing gaze that denies fit and belonging; a disciplinary gaze that frames correction as care and produces self-surveillance; a derisive gaze that punishes through contempt; and a brave gaze that offers conditional recognition by praising ordinary presence as exceptional. Women located these gazes in ordinary interactions and in infrastructures that stabilize evaluation, including public seating norms, retail sizing routines, clinical measurement, mirrors, and photographic and digital practices. These findings suggest that reducing weight stigma requires changing not only attitudes but also the scripts and material arrangements that organize visibility and make evaluation routine.