Our Hero and That Kind of Woman: Imaginaries of Sexuality, Masculinity and Femininity in the Discussion of the Rape Allegation against Cristiano Ronaldo in Portugal

Kathlyn Mayorga’s rape allegation against Portuguese football star Cristiano Ronaldo was mostly met in his home country with disbelief, prompting a strong wave of support for the national icon. Mayorga was often perceived as a ‘gold digger’. This article explores how traditional gender norms, sex scripts and rape myths underpinned the resignification of the rape allegation into a case of extortion, naturalizing sexual abuse regarding ‘immoral women’. It examines how the intersection of local patriarchal traditions with the neoliberal order produced a morality which normalized the commodification of women’s and men’s bodies as a path to social mobility. It looks at the commodification of Ronaldo’s body, his key to success as a ‘super-body’ whose exceptional sports performance granted him respectability, an exceptional social status and access to women’s sexualized bodies. Then, it examines the construction of Mayorga’s body as a sexualized body with less moral and/or commercial value, operating in an area perceived as indecent (sex as a ‘gold digger’ or sexual transactions as a prostitute) and whose inflicted harm could be compensated through money.