Language and Power: How Democracy and Pluralism Shape Patterns of Minority Political Representation in Bali, Indonesia

This study aims to portray the political representation of minorities using discourse analysis as a tool to analyse the 2019 legislative election in Bali province. Bali is a province with the largest Hindu population in Indonesia. It is necessary for minority groups to take strategic steps to express their participation and existence in political contestation. The power of language and the strength of minority political candidates have led to successful competition for seats in the legislature. The ethnically and religiously heterogeneous electorate sympathized with the candidate. Using a linguistic semiotic approach, the analysis results are obtained, and the use of language as a representation of Muslim power is aimed at the diction of “ Khadimul Ummah ”, or servant of the public. While this study uses a qualitative approach to semiotic analysis, the diction of servant of the public is interpreted using a binary opposition approach. The results of this study show that language creates its identity and becomes a figure of interest to the Balinese people as a representation of Indonesian legislative members in the electoral district of Bali. For most people in Bali, there is a belief that this diction is something that strengthens inter-religious harmony between societies. The significance of this study lies in the fact that language may have symbolic power for both ethnic minority and majority groups.