Shedding Light on Agritourism in Iberian Cross-Border Regions from a Lodgings Perspective

Agritourism has been widely discussed in the literature. As the range of options for its interpretation increased, studies have come to focus their objectives on its systematization, evaluated with respect to the nature of the interactions between tourists and agriculture, the level of contact with agricultural activities, and the authenticity of the experience. Adding to this complexity is the association of agritourism with experiences related to the agri-food sector, as well as the typologies of accommodation. This research contributes to an improved understanding of agritourism based on evidence from a cross-border region between Portugal and Spain. We identify the links between agriculture and tourism by identifying different categories of agritourism activities via the application of geostatistical analysis. The main results highlight that landscapes, agricultural activities, and agri-food products have a positive influence in creating tourism products and services. Despite this result, passive agritourism activities prevail, such as tasting experiences, contact with endogenous products, enjoyment of the agricultural landscape, or on-farm entertainment. This reality highlights a gap related to authentic agritourism, pointing to the absence of or weak links to agricultural activities and weaknesses in the local “farm-to-table” channel. The grouping analysis results led to the creation of six homogeneous groups, three of which correspond to lodging establishments capable of creating agritourism. However, these groups represent only 39% of the supply. Given this reality, it is of utmost importance to implement policies that encourage tour operators to create agritourism products.