The Impact of ESG Compliance and Greenwashing Risk on the Value of Companies Listed on the Bucharest Stock Exchange

Corporate sustainability and the reliability of ESG reporting have gained relevance in the evaluation of listed companies, particularly in emerging capital markets, where reporting practices are still in their early stages of development. The purpose of this study is to analyze the relationship between the quality of ESG reporting, the risk of greenwashing estimated using a proxy derived from reported information, and the market value of companies listed on the Bucharest Stock Exchange. The research employs a mixed-methods design, involving content analysis of annual reports, sustainability reports, and sustainability statements for 25 companies over the 2020–2024 period. The scores corresponding to the Environmental, Social, and Governance dimensions, as well as the proxy for greenwashing risk, were developed using an ordinal scoring grid, which was validated through inter-rater assessment. During the course of the study, the empirical relationships were tested using pooled OLS specifications on short panel data, incorporating the natural logarithm of market capitalization, financial controls, year effects, and sector dummy variables. The results highlight the presence of an association between the quality of ESG reporting and market value, particularly for environmental and social dimensions, while the greenwashing risk proxy exhibits a limited statistical influence. The study contributes to the literature on ESG reporting in emerging markets and highlights the need for a cautious interpretation of indicators constructed based on corporate disclosures.