Financial and Administrative Management Models for Digital Ventures: A Literature Review

Financial and administrative management models are crucial to the success of digital ventures, providing practices that optimize resource management and support strategic decision-making in dynamic digital environments. This study presents an original systematic literature review (SLR) following the PRISMA guidelines, analyzing 354 articles extracted from Scopus and Web of Science databases. Bibliometric techniques, including VOSViewer 1.6.19 version and R-Bibliometrix software 4.3.3 version, were used to identify key research themes, emerging trends, and future directions in the field. A notable 114.29% increase in academic output from 2019 to 2024 underscores the growing importance of these management models. The analysis reveals a focus on financial management tools (e.g., Valuation, Discounted Cash Flow models) and administrative models (e.g., RocaSalvatella, INCIPY), while also exploring the challenges and opportunities present in digital environments. The interaction between external variables (resource management, operational efficiency, adaptability, financial planning, technological innovation) and internal variables (market conditions, government regulations, economic trends) is discussed. This study highlights the integration of agile methodologies, such as Lean Startup, and the growing emphasis on digital resilience, organizational agility, and the impact of digital transformation on business models. The theoretical contribution of this study lies in offering a comprehensive framework that synthesizes existing models, highlights key research gaps, and emphasizes the need for future studies on the dynamic interaction between financial planning, technological innovation, and organizational agility. From a practical perspective, the findings provide digital entrepreneurs and managers with valuable insights into implementing financial tools and administrative frameworks that enhance decision-making, while also underscoring the importance of agility, operational efficiency, and market adaptability to navigate digital disruptions.