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HPV-Related Oral Lesions: YouTube Videos Suitability for Preventive Interventions including Mass-Reach Health Communication and Promotion of HPV Vaccination

Author

Listed:
  • Federica Di Spirito

    (Department of Medicine, Surgery and Dentistry, University of Salerno, 84084 Salerno, Italy)

  • Alessandra Amato

    (Department of Neuroscience, Reproductive Science and Dentistry, University of Naples Federico II, 80131 Naples, Italy)

  • Francesco D’Ambrosio

    (Department of Medicine, Surgery and Dentistry, University of Salerno, 84084 Salerno, Italy)

  • Davide Cannatà

    (Department of Medicine, Surgery and Dentistry, University of Salerno, 84084 Salerno, Italy)

  • Maria Pia Di Palo

    (Department of Medicine, Surgery and Dentistry, University of Salerno, 84084 Salerno, Italy)

  • Nicoletta Coppola

    (Department of Medicine, Surgery and Dentistry, University of Salerno, 84084 Salerno, Italy)

  • Massimo Amato

    (Department of Medicine, Surgery and Dentistry, University of Salerno, 84084 Salerno, Italy)

Abstract

Given the need to improve patient knowledge about HPV-related oral lesions, awareness of HPV infection prevention measures, and compliance with vaccination, as well as patient demand for free and easy access to well-tailored and time-saving health information, the present cross-sectional study examined the accuracy of relevant YouTube videos and their suitability for mass-reach health communication and HPV vaccination promotion. A video search was performed, using keywords obtained from the Google Trends website, until 9 January 2023. Video selection and data collection were performed by independent, pre-calibrated examiners. Descriptive statistics were performed on videos’ general characteristics, source reliability, popularity, information and quality, content topics, vaccination-encouraging/discouraging messages, and educational value. Pearson’s correlation was calculated between educational value and all parameters. Mann–Whitney U test compared very low/low vs. medium/good/excellent educational value and HPV vaccination-encouraging vs. -discouraging videos. Most of the 97 YouTube videos analyzed were moderately accurate and reliable, 53% had moderate/good/excellent educational value, and 80% encouraged HPV vaccination, making them suitable for mass-reach communication. The limited role of oral healthcare providers in uploading relevant content, with the poor dissemination of information about HPV-related benign and malignant oral lesions, may be expanded by purposefully using YouTube and other mass media to improve patient knowledge of HPV-related oral lesions and promote HPV vaccination, which also underscores its potential beneficial oral effects.

Suggested Citation

  • Federica Di Spirito & Alessandra Amato & Francesco D’Ambrosio & Davide Cannatà & Maria Pia Di Palo & Nicoletta Coppola & Massimo Amato, 2023. "HPV-Related Oral Lesions: YouTube Videos Suitability for Preventive Interventions including Mass-Reach Health Communication and Promotion of HPV Vaccination," IJERPH, MDPI, vol. 20(11), pages 1-19, May.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:11:p:5972-:d:1157453
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    References listed on IDEAS

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    1. Federica Di Spirito & Alessandra Amato & Maria Pia Di Palo & Maria Contaldo & Francesco D’Ambrosio & Roberto Lo Giudice & Massimo Amato, 2022. "Oral Lesions Following Anti-SARS-CoV-2 Vaccination: A Systematic Review," IJERPH, MDPI, vol. 19(16), pages 1-18, August.
    2. Salman Bin Naeem & Maged N. Kamel Boulos, 2021. "COVID-19 Misinformation Online and Health Literacy: A Brief Overview," IJERPH, MDPI, vol. 18(15), pages 1-12, July.
    3. Roberto Lo Giudice & Fausto Famà, 2020. "Health Care and Health Service Digital Revolution," IJERPH, MDPI, vol. 17(14), pages 1-2, July.
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