Analysis of Factors Influencing Public Participation in Energy Conservation and Carbon Emission Reduction Projects in China’s Energy Industry Based on the Theory of Planned Behavior

As China’s carbon inclusion policies are gradually implemented, significant progress has been made in energy conservation and emission reduction. The economical use of energy is the basis for the reduction in carbon emissions, which is a direct reflection of the benefits of energy efficiency initiatives. Nonetheless, the lack of technological innovation, challenges in carbon emission monitoring, low levels of public participation, and inadequate talent cultivation present significant obstacles to the development of energy conservation and carbon inclusion. This paper, grounded in the theory of planned behavior (TPB), addresses the issue of low public participation in emission reduction initiatives. By employing a questionnaire survey, designing a 5-point Likert scale, and utilizing SPSS techniques for regression analysis and chi-square testing, this study explores and analyzes the potential factors influencing public willingness to engage in carbon emission reduction initiatives (CERIs). This research provides theoretical reference for relevant government agencies and industry insiders to formulate and implement the policies of energy saving and carbon reduction and provides targeted suggestions for China’s energy market to help them realize the sustainable development of low-carbon, energy saving, and environmental protection.