Influence of Business Intelligence on Organizational Performance: The Moderating Role of Employee BI Experiences

The use of business intelligence (BI) is becoming more common in many fields to help managers make better decisions. There are not many empirical studies on BI. The objective of this research is to analyze the influence of business intelligence capabilities, business intelligence infrastructure, and collaboration capability on organizational performance, in addition to investigating the moderating impact of employee BI experiences. The study distributed 500 questionnaires to individuals from various divisions of management, involving managers of IT, supervisors, and directors in banking institutions in Jordan. A total of 212 individuals responded to the questionnaire that was sent out, and 197 of those responses were considered valid for the purpose of statistical analysis. We used structural equation modeling (SEM) to investigate the proposed relationships. The results indicated that business intelligence capabilities, business intelligence infrastructure, and collaboration capability significantly impacted organizational performance ( p < 0.05), thereby supporting all relevant research hypotheses. There is a strong link between employee BI experiences and how well a bank performs. The research found a substantial moderating influence of employee BI experiences on the correlation among business intelligence capabilities, business intelligence infrastructure, and bank performance. However, no substantial moderating effect was determined between the collaboration capabilities and bank performance in Jordan. The results of this study offer pragmatic insights for the top management of commercial banks as well as for other banking industries and stakeholders.