Entrepreneurship and Conway’s Game of Life: A Theoretical Approach from a Systemic Perspective

This study establishes a comprehensive structural isomorphism between Conway’s Game of Life and the entrepreneurial process, analysing the latter as a complex adaptive system governed by non-linear dynamics rather than linear predictability. Through a rigorous qualitative approach based on a systematic literature review and abductive inference, the research identifies and correlates four fundamental dimensions: uncertainty, adaptability, growth, and sustainability. Transcending traditional metaphorical comparisons, this paper introduces a novel mathematical model that modifies Conway’s deterministic logic by incorporating an «Agency» variable ( A ). This critical addition quantifies how an entrepreneur’s internal capabilities can counterbalance environmental pressures (neighbourhood density) to determine survival thresholds, effectively transforming the simulation into a «Game of Life with Agency» where participants actively influence their viability potential (Ψ). The analysis explicitly correlates specific algorithmic configurations with real-world business phenomena: high-entropy initial states («The Soup») mirror early-stage market uncertainty where outcomes are probabilistic; «gliders» represent the necessity of strategic pivoting and continuous displacement for survival; and «oscillators» symbolise dynamic sustainability through rhythmic equilibrium rather than static permanence. Furthermore, the study validates the «Gosper Glider Gun» pattern as a model for scalable, generative growth. By bridging abstract systems theory with managerial practice, the research positions these simulations as «mental laboratories» for decision-making. The findings theoretically validate iterative methodologies like the Lean Startup and conclude that successful entrepreneurship operates on the «Edge of Chaos», providing a rigorous framework for navigating high stochastic uncertainty.