Exploring the Relationship Between Creativity and Organisational Resilience in Service Organisations

In the contemporary dynamic world, where unforeseen situations are increasingly routine for organisations and the successful integration of new technologies is inevitable, creativity and resilience have emerged as essential characteristics of modern organisations. To explore the links between creativity and organisational resilience, the following scientific problem is proposed: what is the relationship between creativity and organisational resilience in service organisations? A quantitative study was conducted to address this problem. Data was collected from Lithuanian service sector organisations using an online survey questionnaire. During the survey, 446 respondents from various organisations in the service sector completed questionnaires distributed via an electronic platform. The hypothesis was tested using Spearman’s rank correlation, descriptive statistics (mean, mode, median, standard deviation) and independent-sample t-tests to assess statistically significant differences between respondents’ positions. The study found that organisations that actively cultivate and sustain a culture of creativity are more resilient—both in their day-to-day operations and when confronted with unexpected challenges or threats. This study further demonstrated that creativity within an organisation is related to resilience through human interactions, particularly within the dimensions of social relationships and psychological well-being. The resilience of an organisation was also found to be strongly influenced by the quality of relationships, mutual trust, and collaboration between employees and managers. These findings affirm the importance of creativity, which is fostered through social connections, in strengthening the resilience of organisations.