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Going Green in SMEs: Unpacking How Innovative Work Behavior Impacts Employee Commitment Through a Mediated–Moderated Model

Author

Listed:
  • Ibrahim A. Elshaer

    (Department of Management, College of Business Administration, King Faisal University, Al-Hofuf 31982, Saudi Arabia)

  • Chokri Kooli

    (Graduate School of Public and International Affairs, Faculty of Social Sciences, Social Sciences Building 120 University Private, Room 6005, Ottawa, ON K1N 6N5, Canada
    Department of Management, Faculty of Social Sciences, Royal Military College of Canada, Kingston, ON K7K 7B4, Canada)

  • Alaa M. S. Azazz

    (Department of Social Studies, Arts College, King Faisal University, Al-Hofuf 31982, Saudi Arabia)

  • Sameh Fayyad

    (Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Mohamed Algezawy

    (Department of Management, College of Business Administration, King Faisal University, Al-Hofuf 31982, Saudi Arabia)

  • Abuelkassem A. A. Mohammad

    (Faculty of Tourism and Hotels, Minia University, Minia 61519, Egypt
    Faculty of Tourism and Hospitality, King Salman International University, Sharm El Sheikh 8761250, Egypt)

Abstract

Previous studies on innovative work behavior (GIWB) have mainly focused on exploring its favorable sustainable consequences and its unseen potential harmful outcomes. To address this gap, this study sought to explore the associations between GIWB and perceived greenwashing, work exhaustion, and environmental commitment among hotel employees. It also assessed managerial support as an alleviator of these negative outcomes. To that end, this research conducted a quantitative approach and used a self-reported questionnaire survey among employees and supervisors in green hotels. Based on valid replies from 419 participants from Small- and Medium-Sized Hotels (SMSH), we conduct Structural Equation Modelling (SEM) with Smart PLS 4.0. The results revealed that GIWB exerted positive effects on employees perceived greenwashing, green work exhaustion, and environmental commitment. The results also underscored the salient role of management support in alleviating the negative effects of GIWB on these outcomes’ perceived greenwashing and green work exhaustion. This study addressed a notable gap in knowledge and provides some valuable suggestions to avert the paradoxical effects of GIWB, leading to better organizational sustainable performance.

Suggested Citation

  • Ibrahim A. Elshaer & Chokri Kooli & Alaa M. S. Azazz & Sameh Fayyad & Mohamed Algezawy & Abuelkassem A. A. Mohammad, 2026. "Going Green in SMEs: Unpacking How Innovative Work Behavior Impacts Employee Commitment Through a Mediated–Moderated Model," Administrative Sciences, MDPI, vol. 16(1), pages 1-19, January.
    • Handle: RePEc:gam:jadmsc:v:16:y:2026:i:1:p:27-:d:1834069
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