Impact Assessment in the Wine Industry: Potential and Limitations of the Social Return on Investment (SROI)

As sustainability and Corporate Social Responsibility gained increasing importance in agriculture, several impact assessment methodologies have been proposed. Social Return on Investment (SROI), a methodology used for understanding, measuring, and reporting the social, economic, and environmental value created by an organization, emerged as a promising approach to quantify and monetize social and environmental impacts. However, research on SROI application within the wine industry remains limited, despite the sector’s global relevance and unique economic, social, and cultural dimensions. This study addresses this gap by evaluating the potential and limitations of SROI in assessing the social impact of a wine cellar’s products, services, and activities on its stakeholders. Indeed, we find confirmation that, as in other sectors, this methodology can support sustainability reporting and strategic decision-making. Applying the SROI methodology, stakeholder outcomes were analyzed, and the results indicate that for every EUR 1 invested, approximately EUR 1.44 of social value is generated, demonstrating SROI’s effectiveness in capturing social contributions beyond financial metrics. This study highlights SROI’s advantages, while also acknowledging challenges. Findings suggest that, despite some limitations, SROI can enhance wineries’ sustainability strategies and offers a robust framework to guide wineries—and potentially other agricultural sectors—toward socially responsible and sustainable practices. Future research should focus on developing industry-specific proxies and integrating SROI with other sustainability assessment tools, particularly in support of ESG reporting. This study contributes to academic discourse on impact evaluation methodologies and provides practical implications that aim to balance economic performance with social responsibility.