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Models For Analyzing Purchase Decision In Consumers Of Ecologic Products

Author

Listed:
  • Salgado Beltrán, L.
  • Gil Lafuente, A. M.

    (University of Barcelona)

Abstract

The consumer purchase attitude of product, in this case, an ecological product, can be marked by multiple factors. In this paper we pretend to obtain cause-effect relations that it takes to the consumers to make the decision of realize the purchase of these products. We apply a methodology based on the recovery of forgotten effects, which allowed determining us effects that they are not easily observable and they can be useful to analyze ecological purchase decision of consumers. We found causality relations that originally had not been considered by the experts. We concluded that the application of this methodology is very helpful to apply strategies that they go directed to involve consumers in ecological pur-chase decision.

Suggested Citation

  • Salgado Beltrán, L. & Gil Lafuente, A. M., 2005. "Models For Analyzing Purchase Decision In Consumers Of Ecologic Products," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(1), pages 47-61, May.
    • Handle: RePEc:fzy:fuzeco:v:x:y:2005:i:1:p:47-61
    as

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    More about this item

    Keywords

    ecologic products; green marketing models; forgotten effects theory purchase decision;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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