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The State of New-Product Forecasting

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  • Kenneth B. Kahn
  • Charles W. Chase

Abstract

As the authors observe, new-product forecasting has long been a problematic and challenging area. In this article, they assess the state of the practice from their recent survey completed by 100 companies and describe emerging approaches that are showing promise for significantly upgrading forecasting performance for these products. They offer several prescriptions for how a company should go about establishing an effective new-product forecasting process. Copyright International Institute of Forecasters, 2018

Suggested Citation

  • Kenneth B. Kahn & Charles W. Chase, 2018. "The State of New-Product Forecasting," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 51, pages 24-31, Fall.
    • Handle: RePEc:for:ijafaa:y:2018:i:51:p:24-31
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    Cited by:

    1. Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson, 0. "An exploration of sales forecasting: sales manager and salesperson perspectives," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-10.
    2. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2022. "Retail forecasting: Research and practice," International Journal of Forecasting, Elsevier, vol. 38(4), pages 1283-1318.
    3. Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson, 2020. "An exploration of sales forecasting: sales manager and salesperson perspectives," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 127-136, September.

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