IDEAS home Printed from https://ideas.repec.org/a/for/ijafaa/y2010i18p4-8.html
   My bibliography  Save this article

Defining "Demand" for Demand Forecasting

Author

Listed:
  • Mike Gilliland

Abstract

Demand forecasting is often uncritically based on histories of orders received, shipments/sales, or some combination of the two. As Mike Gilliland explains in this article, the ultimate goal - a measurement of true demand - is elusive and not always amenable to simple formulae based on orders and shipments. What to do? Recognizing the measurement difficulties, Mike suggests we can often derive a proxy for true demand that is close enough to be useful in generating an unconstrained forecast. Copyright International Institute of Forecasters, 2010

Suggested Citation

  • Mike Gilliland, 2010. "Defining "Demand" for Demand Forecasting," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 18, pages 4-8, Summer.
    • Handle: RePEc:for:ijafaa:y:2010:i:18:p:4-8
    as

    Download full text from publisher

    File URL: https://foresight.forecasters.org/shop/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Trapero, Juan R. & Pedregal, Diego J., 2016. "A novel time-varying bullwhip effect metric: An application to promotional sales," International Journal of Production Economics, Elsevier, vol. 182(C), pages 465-471.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:for:ijafaa:y:2010:i:18:p:4-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Michael Gilliland (email available below). General contact details of provider: https://edirc.repec.org/data/iiforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.