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Extreme and the Exceptional:A Multimodal Critical Discourse Analysis of Social Media Representations of Neo-Pentecostals in South Africa

Author

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  • Sphesihle KHANYILE

    (Wits University)

Abstract

The rise of new media, more specifically social media, has galvanized and radically revolutionized how Christian religiosity is performed, experienced and expressed in (South) Africa. Social media has transmogrified orthodox modes of religious engagement. Religious engagements and practices have become highly reliant on social media, in both their mediation, appropriation for the focal projects of evangelization and visibility. Therefore, it is relevant to reconcile social media with deeper inquires relating to social life. Recently, social media has been instrumental in the sect of Neo-Pentecostalism permeating and penetrating African geographies. The paper analyses performances, practices and ideologies represented on the Facebook page of Prophet Penuel Mnguni’s End Times Disciple Ministries.

Suggested Citation

  • Sphesihle KHANYILE, 2017. "Extreme and the Exceptional:A Multimodal Critical Discourse Analysis of Social Media Representations of Neo-Pentecostals in South Africa," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 48-66.
    • Handle: RePEc:foj:journl:y:2017:i:4:p:48-66
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    More about this item

    Keywords

    Social Media; Multimodality; Critical Discourse Analysis;
    All these keywords.

    JEL classification:

    • Y8 - Miscellaneous Categories - - Related Disciplines

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