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The website of the public institution- a tool for presentation, communication and defining institutional identity

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  • Elena FARCAȘ

    (University of Bucharest)

Abstract

The aim of this work is to identify the way in which the Romanian public institutions have adapted to the new trends imposed to public communication. To this end, I conducted an analysis of the structure, content, presentation and visibility in the online environment, of the websites of the 21 ministries composing the Romanian Government. I noticed that the websites of the public institutions analysed fulfil their function as an online support for information and communication, but this communication is passive, unidirectional, due to the very low representation of dialogic elements. Also, by the abundance of information contained, the websites of public institutions are constituted as key elements in all representation media for these institutions, representing, at the same time, sources of information for the press.

Suggested Citation

  • Elena FARCAȘ, 2016. "The website of the public institution- a tool for presentation, communication and defining institutional identity," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 45-65.
  • Handle: RePEc:foj:journl:y:2016:i:4:p:45-65
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    More about this item

    Keywords

    institution; communication; identity; image; website;
    All these keywords.

    JEL classification:

    • H8 - Public Economics - - Miscellaneous Issues

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