Repairing the Paradigm: The Fate of the Narrative in a “Network Culture”
New communication technologies generated unconventional products, and challenged narrative theories to proceed with altogether new frames of reference. In this context, the key question that we face is whether the transfer of verbal narrative patterns across different media involves radical shifts in the founding relationship between story and discourse, as defined by classical theories, and whether this process changes the traditional relationship between the product and its consumer. The examples I will look at bellow try to show that transmedia transfer has a significant impact on the balance between story and discourse, in both directions, and also results in an unprecedented empowerment of the receiver.
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Volume (Year): (2014)
Issue (Month): 3 ()
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