(Non) value in women`s magazines
Dedicated to a specific audience, women willing to be professionally successful and financially independent, the current magazines for women tend to alter the feminism`s mission stated at the beginning of the XXth century. It seems that the “new woman”, promoted by those magazines, has a single purpose: not to hide anymore her sexuality. The pages dedicated to this „liberation” abound in diets, pieces of advice, testimonials of a “more exciting sex”1, daily sensuality, leading towards a new point of view. Does the feminism exposed by nowadays stars drag the attention of potential readers? Which are the basics of this new type of feminism? A potential answer can be obtained by analyzing the main glossy and mass-market magazines published in Romania. Despite the change of direction, the women`s magazines preserved their main utilitarian function, of informing readers. Browsing a thematic magazine, a woman finds out which cooking style is healthy or not, which make-up and outfit suits her best, which stores offer substantial discounts and what are the recommendations for leisure activities. One perennial value of those magazines is the woman`s performance as business woman or just a woman excelling in any field of activity. Leaving aside the international or local brand, any magazine for women attempts to change features of the collective mentality, regarding both the loyal female readers and the secondary audience, represented by men.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): (2012)
Issue (Month): 3-4 ()
|Contact details of provider:|| Postal: Bdul Iuliu Maniu 1-3, Corp A, etajul 6, sector 6, Bucuresti, cod 061071, Romania|
|Order Information:|| Postal: Editura Ars Docendi, Sos. Panduri 94, sector 5, Bucuresti, Romania – for print copies|
Web: http://www.jurnalism-comunicare.eu/rrjc/ Email:
When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2012:i:3-4:p:5-13. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.