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Out of control? How online papers are both shaping and being shaped by user generated content


  • Michael KARLSSON

    () (Karlstad University)

  • Mart OTS

    () (Jönköping University)


User generated content has always been important building-blocks for traditional media products – ‘letters to the editor’ and ‘family news’ make up valuable sections of newspapers, while radio stations encourage listeners to call in and share their thoughts, feelings, and experiences on air. However, the diffusion of new digital technology and its adoption by media corporations have vastly increased the speed and magnitude of user participation in the media production process. This development has been particularly visible in online newspapers.

Suggested Citation

  • Michael KARLSSON & Mart OTS, 2012. "Out of control? How online papers are both shaping and being shaped by user generated content," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 51-58.
  • Handle: RePEc:foj:journl:y:2012:i:1:p:51-58

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    More about this item


    Media branding; User generated content; Content analysis;

    JEL classification:

    • D - Microeconomics
    • D2 - Microeconomics - - Production and Organizations


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