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Médias et marché alternatif : une nouvelle lecture de l’espace public pendant la Roumanie de Ceausescu

  • Alexandra BARDAN

    ()

    (Université Sorbonne Nouvelle Paris 3)

Registered author(s):

    Médias transnationaux, d’une part, et le public local, consommateur de produits médiatiques d’autre part, apparaissent comme les acteurs principaux contribuant à l’émergence, au cours des années ’80, d’un marché alternatif de produits médiatiques en Roumanie. A l’image de « consommateurs-usagers » actifs, le public générait une offre diversifiée de produits culturels et informationnels à travers des réseaux qui contournaient le marché officiel par l’interaction des circuits informels de production, d’importation et de distribution. Leurs stratégies, à côté des stratégies développées par d’autres acteurs des industries culturelles, des médias tant locaux qu’internationaux, nous renseignent sur la formation d'espaces sociaux autonomes échappant à l'emprise de l'Etat-Parti. Cet article essaie d’éclairer l’impact du marché alternatif, mais montre aussi les limites de l’usage « subversif » des médias transnationaux.

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    Article provided by University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii in its journal Romanian Journal of Journalism and Communication.

    Volume (Year): (2012)
    Issue (Month): 1 ()
    Pages: 5-15

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    Handle: RePEc:foj:journl:y:2012:i:1:p:5-15
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