Science Communication, Science Journalism and the New Media

This study is about science dissemination in its particular posture of scientific journalism from within New Media. We begin with a brief description about the actual status of scientific journalism within the New Media and Mass Communication process in general. Further on we argue for a need of a solid theoretical and conceptual frame for scientific journalism within New Media context. Within this line of approach we start with a description of some possible forms of public for scientific journalism. After this we make a brief analysis upon the possible set of negative effects of scientific journalism in New Media and globalization context. In the end we underline the need for a larger perspective in any attempt to understand the phenomenon of science communication within New Media and mass communication processes by arguing that the entire process of science communication could not be separated from the general historical context of the contemporary world. Even more, we finish our short study by arguing that this process of science dissemination may be a temporary one not only in its technical conditions of existence but also in its actual intellectual and spiritual context of humanity.