IDEAS home Printed from
   My bibliography  Save this article

Economical Forms of State Pressure in Russian Regional Media


  • Ilya KIRIYA

    () (National Research University “Higher School of Economics”, Moscow)


    () (National Research University “Higher School of Economics”, Moscow)


This paper focuses on different new forms of state pressure in media, in particular – economical forms based on commodification of loyalty and different mechanisms of financing media. The peculiarity of Russian situation is that state-owned media (the simulacrum of “public media” because they are controlled by the state power and not by the social groups) are first players on the advertising market and uses the purely commercial model of financing. From the other hand to promote the manipulation and translation of state-oriented content the State should adopt the mechanism of distribution of this content to commercial model. The distribution of this content became a kind of “service” that media provides to the state organism and this service is paid by the State. So, the model of broadcasting and distribution of this “propagandist content” became absolutely the same than classic advertizing model of financing media. In this situation such kind of financing represents the parallel market and mechanism of control of editorial content without control of media ownership. The persistence of this model depends on regional peculiarities which structure very heterogeneous map of media market in Russia.

Suggested Citation

  • Ilya KIRIYA & Anna KACHKAEVA, 2011. "Economical Forms of State Pressure in Russian Regional Media," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 5-11.
  • Handle: RePEc:foj:journl:y:2011:i:2:p:5-11

    Download full text from publisher

    File URL:
    Download Restriction: Download is limited to active subscribers. Subscription information available at:

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Russia; media capital; state pressure; concentration; economic model;

    JEL classification:

    • L5 - Industrial Organization - - Regulation and Industrial Policy
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2011:i:2:p:5-11. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.