Media as cultural billboard. A students’ perspective
Especially during the last 10 years, the Romanian cultural market increased considerably, both in terms of number and diversity of events, and types of cultu - ral operators. In this context of increased competition, organizers have to develop more complex promotional strategies in order to attract a wider public. An important problem is the reflexion of the cultural events in various media. One of the most sensitive points is the attraction of the young public, who has more available time, less personal and professional responsibilities and it is more open to new experiences, including cultural ones. The present paper investigates the cultural consuption and information patterns of the Romanian students. The main aspects analyzed are which are the main information sources and their impact on students. The data obtained is useful to better develop the communication strategies for cultural events, so as to be more effective in attracting students.
Volume (Year): (2010)
Issue (Month): 3 ()
|Contact details of provider:|| Postal: Bdul Iuliu Maniu 1-3, Corp A, etajul 6, sector 6, Bucuresti, cod 061071, Romania|
|Order Information:|| Postal: Editura Ars Docendi, Sos. Panduri 94, sector 5, Bucuresti, Romania – for print copies|
Web: http://www.jurnalism-comunicare.eu/rrjc/ Email:
When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2010:i:3:p:55-62. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu)
If references are entirely missing, you can add them using this form.