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On Sixty Years of Research and Theorizing on Mass Communication


  • Elihu KATZ

    () (Hebrew University of Jerusalem)


During the last 60 years of research, Ownership, Technology, Content and Context were aspects of communication media, which have been treated rather separately, as take-off points for different kinds of theorizing. In this paper, based on his Response to the Award of an Honorary Degree from the University of Bucharest on 4 May 20l0, Prof. Elihu Katz reviews the changes he has witnessed during his exceptional academic life as a communication scholar, and indicates certain issues that academia should address in the future.

Suggested Citation

  • Elihu KATZ, 2010. "On Sixty Years of Research and Theorizing on Mass Communication," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 5-8.
  • Handle: RePEc:foj:journl:y:2010:i:2:p:5-8

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    Communication research; theory; ownership; technology; content and context;

    JEL classification:

    • Y8 - Miscellaneous Categories - - Related Disciplines


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