IDEAS home Printed from
   My bibliography  Save this article

Education in Mass Communication – Challenges and Strategies: A Case Study of Indian Scenario


  • Murthy C.S.H.N.

    () (Manipal University)


The privatization and globalization measures unleashed by the Indian government in the post 1990s, in the aftermath of the collapse of the Soviet Union, had led to the establishment of innumerable media houses both in the print and electronic sectors, besides educational institutions, in keeping pace with the global technological changes in the media. Arrival of mobile industries and launching of internet services have changed the face of the media industry and media economy in India. The present work is an effort to analytically examine and analyze the course content, infrastructure and the faculty resourcefulness with respect to the diploma, degree and research courses offered in different Indian educational institutions in journalism and mass communication with the primary and secondary data obtained from various universities and institutions by comparing them with the industrial needs of a growing economy like India. The present research, hopefully, aims to lay bear the challenges and strategies ahead of the Indian journalism and mass communication and offer a direction.

Suggested Citation

  • Murthy C.S.H.N., 2010. "Education in Mass Communication – Challenges and Strategies: A Case Study of Indian Scenario," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-16.
  • Handle: RePEc:foj:journl:y:2010:i:1:p:5-16

    Download full text from publisher

    File URL:
    Download Restriction: Download is limited to active subscribers. Subscription information available at:

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Journalism and mass communication; media industry; core curriculum; infrastructure;

    JEL classification:

    • Y8 - Miscellaneous Categories - - Related Disciplines


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2010:i:1:p:5-16. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.