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Using The Synergy Of Alliances And Partnership For Sustainable Growth

Author

Listed:
  • Elena DOVAL

    () (“Spiru Haret” University, Romania)

  • Oriana DOVAL

    () (“Spiru Haret” University, Romania)

Abstract

The purpose of this research is to demonstrate by searching the literature that the synergy of different types of alliances and partnership brings much more opportunities for the sustainable growth of the companies. After a briefing about definitions, types and purpose of alliances and partnership the paper reminds the process of alliances and partnership formation and emphasises the main advantages and limits of alliances and partnership Finally, a new type of company is defined, i.e. ‘the synergetic company’ that is a framework for company’s sustainable growth.

Suggested Citation

  • Elena DOVAL & Oriana DOVAL, 2010. "Using The Synergy Of Alliances And Partnership For Sustainable Growth," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 12(2), pages 79-91, October.
  • Handle: RePEc:fmb:journl:v:12:y:2010:i:2:p:79-91
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    More about this item

    Keywords

    environment complexity and volatility; alliances & partnership; synergetic company; sustainable growth.;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • Y10 - Miscellaneous Categories - - Data: Tables and Charts - - - Data: Tables and Charts
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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