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How Well Do Firms Retain Customers After Price Increases?

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Abstract

Economists at the Federal Reserve Bank of Richmond and the Einaudi Institute for Economics and Finance developed a model that studies the optimal price setting of a firm. Using microdata from the U.S. retail industry, we document that customer turnover responds to price changes. Therefore, to keep customers, firms do not completely pass productivity shocks through to their prices. The price pass-through is heterogeneous across firms, with the most productive firms passing through more.

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  • Samira Gholami & Nicholas Trachter, 2023. "How Well Do Firms Retain Customers After Price Increases?," Richmond Fed Economic Brief, Federal Reserve Bank of Richmond, vol. 23(16), May.
    • Handle: RePEc:fip:fedreb:96199
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    File URL: https://www.richmondfed.org/publications/research/economic_brief/2023/eb_23-16
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