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The Big Mac: a global-to-local look at pricing


  • Anthony E. Landry


The global, national, regional and local factors that shape price-setting behavior are complex, even for a relatively simple product that's neither easily tradable nor wholly nontradable.

Suggested Citation

  • Anthony E. Landry, 2008. "The Big Mac: a global-to-local look at pricing," Economic Letter, Federal Reserve Bank of Dallas, vol. 3(sep).
  • Handle: RePEc:fip:feddel:y:2008:i:sep:n:v.3no.9

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    Cited by:

    1. Landry, Anthony, 2013. "Borders and Big Macs," Economics Letters, Elsevier, vol. 120(2), pages 318-322.
    2. Sandeep Mazumder, 2016. "iPad Purchasing Parity: Farewell to the Big Mac Index," Economics Bulletin, AccessEcon, vol. 36(4), pages 2128-2136.

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    Price indexes ; Pricing;


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