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Marketing Friendly (Economically- Friendly, Costly- Friendly, Bio- Friendly)

Author

Listed:
  • Aftab Alam

    (Department of Marketing College of Business Administration King Saud University, Saudi Arabia)

  • Dr. Mohammad Almotairi

    (Department of Marketing College of Business Administration King Saud University, Saudi Arabia)

  • Dr. Kamisan Gaadar

    (University of Kuala Lumpur, Business School, Malaysia)

Abstract

Green revelation, work on green, ecological protection, maintainable lifetime, workable progress. Defending our global and other numerous and additional commodity develop from nature in our ordinary life, Green marketing is tool of weapons using by many firm in numerous business to follow this fashion, a lot of researchers work on green marketing and related literature review. This paper analyzes the influences of green marketing policies on consumers fulfillment and ecological caring by inclusive fiction/literature review, for as outcome this manuscript can be use the researchers who want to do research the influences of green marketing on consumers fulfillment and environmental protection. This paper describes the environmental marketing idea in the way to change has developed all time. This research highlights the important features and idea of Green marketing shining and different viewpoint, which are related business and environment. It has been restated that environmental and support able related are touching the idea of green marketing further forever, sensibly the paper is specially mention the essential move from costumer driven green marketing which is liable faults, inconsistency outcome and misadvise regarding to marketing driven green marketing which try to awareness in the form of economic environment and capable structure

Suggested Citation

  • Aftab Alam & Dr. Mohammad Almotairi & Dr. Kamisan Gaadar, 2013. "Marketing Friendly (Economically- Friendly, Costly- Friendly, Bio- Friendly)," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(1), pages 1-9, January.
  • Handle: RePEc:fej:articl:v:10a:y:2013:i:1:p:1-9
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    More about this item

    Keywords

    Revelation; ecological; numerous; literature; environment; misadvise; Green marketing;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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