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Bata Management System: A Built-In Resilience against Crisis at the Micro Level



The Bata Company became the largest and thriving global enterprise of the 20s and 30s, during the decades of economic crises. Why could Bata prosper when everybody around was contracting, laying people off and passively waiting for governmental bailouts and handouts? Our answer lies in the existence of a unique, inimitable, integrated management system—a rare thing among modern companies operating with patchworks of disconnected, dysfunctionaland non-synergistic, albeit fashionable methods and techniques. Roosevelt’s New Deal was the beginning of the end of management-employee cooperation, strengthening adversarial relations, trade unionism and the final emergence of so-called macroeconomics, reversing the promising microeconomic trends of the time. Resilient, flexible and human-oriented companies are the best protection against government-induced crises.

Suggested Citation

  • Milan Zelený, 2010. "Bata Management System: A Built-In Resilience against Crisis at the Micro Level," Czech Economic Review, Charles University Prague, Faculty of Social Sciences, Institute of Economic Studies, vol. 4(1), pages 102-117, March.
  • Handle: RePEc:fau:aucocz:au2010_102

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    Bata management system; microeconomics; creative destruction; autopoiesis; New Deal; macroeconomics; sustainability; resilience; added value; Austrian school;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm


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