Comunicazione aziendale e soggettivit? sociale del lavoratore

The contents and the role of contemporary communication, in the specific case of the corporate one, are taken as a starting point for sociological analysis in order to offer the opportunity to reflect on more general themes, concerning the changes occurred with the transition from Fordism to the total quality system. Its repercussions, as well as the production processes, are influencing the relationship between the individual and society, especially in terms of consumption, in which, for example, the prosumer is a consumer called to participate in the realization of the final products. The chosen methodology proposes to offer a hermeneutical reading of the business rhetorical contents, starting from some contributions offered by the sociological literature as the concept of social subjectivity production, and that of symbolic violence. Corporate communication uses tools from the most varied research fields, including psychology, linguistics and semiotics. The whole discussion is based on the idea that an effective critique of business communication can be made using equally hybrid instruments.