Per una nuova Fincantieri. competenza per uscire dalla crisi

This paper aims to develop potential strategies for achievable and sustainable growth of the Italian shipbuilding industry by understanding the characteristics of this industry as well as the current market situation and future trends. The decrease in new orders in the niche market of cruise ships has become a serious risk for Fincantieri to manage. In the past two decades, the top management of Fincantieri has not mirrored the constant volume growth of global seaborne trade as well as the dramatic demand from the offshore industry, so giving way to stagnation of the overall productivity, uncontrollable growth of overheads, and gradual impoverishment in designing. Considering the current and perspective market situation, analyzing the strategy and capabilities of the major Korean shipbuilders, and evaluating strengths and weaknesses of Fincantieri as it is, I will suggest for a New Fincantieri some potential industrial and financial strategy: focusing on offshore units while keeping on cruising sector leadership, activating product diversification, and opening to international partnerships towards development of a global company.