IDEAS home Printed from
   My bibliography  Save this article

La filiera vitivinicola campana tra mercato e società: una strategia di valorizzazione responsabile


  • Paola Irene Borrelli
  • Graziella Carbone
  • Rosa Misso


The current global crisis at economic and social level pushes to a reinterpretation in a perspective of sustainability of development strategies in the wine sector. In such context, a new vision of enterprise is originated, testifying the passage of its orientation, before, from product to market and then, from consumer to society. In this perspective, corporate responsibility in the wine sector becomes the centre of gravity for the definition of the processes of value creation in the territorial systems, or rather, the critical variable of the value chain of the territories that shows the innovatory role of the wine enterprises, especially, in their valorization strategies. Based on these considerations, this study aims to define a theoretical framework on the determinants of a responsible valorization strategy, like real expression of interrelations existing among wine, territory and society. Moreover, the study aims to experiment, in a territorial system of the Campania region with a traditional vocation to the winegrowing, the significance of a responsible valorization strategy, providing for policy maker and stakeholder a few useful remarks to sustain the development of the wine sector in a perspective of sustainability.

Suggested Citation

  • Paola Irene Borrelli & Graziella Carbone & Rosa Misso, 2011. "La filiera vitivinicola campana tra mercato e società: una strategia di valorizzazione responsabile," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 13(1-2), pages 407-427.
  • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001018

    Download full text from publisher

    File URL:
    Download Restriction: Single articles can be downloaded buying download credits, for info:

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001018. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.