IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

La filiera vitivinicola campana tra mercato e società: una strategia di valorizzazione responsabile

Listed author(s):
  • Paola Irene Borrelli
  • Graziella Carbone
  • Rosa Misso
Registered author(s):

    The current global crisis at economic and social level pushes to a reinterpretation in a perspective of sustainability of development strategies in the wine sector. In such context, a new vision of enterprise is originated, testifying the passage of its orientation, before, from product to market and then, from consumer to society. In this perspective, corporate responsibility in the wine sector becomes the centre of gravity for the definition of the processes of value creation in the territorial systems, or rather, the critical variable of the value chain of the territories that shows the innovatory role of the wine enterprises, especially, in their valorization strategies. Based on these considerations, this study aims to define a theoretical framework on the determinants of a responsible valorization strategy, like real expression of interrelations existing among wine, territory and society. Moreover, the study aims to experiment, in a territorial system of the Campania region with a traditional vocation to the winegrowing, the significance of a responsible valorization strategy, providing for policy maker and stakeholder a few useful remarks to sustain the development of the wine sector in a perspective of sustainability.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Single articles can be downloaded buying download credits, for info:

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by FrancoAngeli Editore in its journal ECONOMIA AGRO-ALIMENTARE.

    Volume (Year): 13 (2011)
    Issue (Month): 1-2 ()
    Pages: 407-427

    in new window

    Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001018
    Contact details of provider: Web page:

    Order Information: Web: Email:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001018. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.