IDEAS home Printed from
   My bibliography  Save this article

Agri(eno)turismi e sviluppo rurale: una proposta metodologica per analisi settoriali-territoriali


  • Ivana Bassi
  • Irina Cristea


The Italian wine sector is part of a highly competitive international framework. It requires companies to define strategies to maintain and improve their results over time. Surveys conducted in Europe on farms strategies showed that diversification of assets and income is an alternative strategy to business modernization based on enlargement of scale and/or intensification of production. This is the case of agritourism enterprises that combine the production of agricultural goods with some services like catering, hospitality, recreation, education, etc. These enterprises are the most widespread form of multifunctional agriculture. Agenda 2000 has recognized the existence of a European model of agriculture based on multifunctionality and the central role of rural areas in the diversification of farmers’ economic activities. Agritourism enterprises are part of rural tourism, which is an answer to the demand of enogastronomic, cultural, environmental, social goods which are specific components of local areas. The attractiveness of these areas depends on the possibility to strengthen and enhance existing relationships between the different actors of those systems (non only farms), also through public investment. The definition of rural development policies and instruments needs to measure the dimensions of multifunctionality (economic, social and environmental functions) and to decline it within specific local contexts. This study would represent a methodological contribution to analysis that combine sector and spatial elements, aimed to provide useful information to the regionalization of public expenditures. The process here implemented - choice of information sources and functional indicators, construction of datasets, use of clustering algorithm, with particular reference to the fuzzy one - provided a description of agri(eno)touristic characterization of the region Friuli Venezia Giulia (study area). The municipalities (statistical units) were grouped into five different clusters in function of the number of wine companies, the number of agritourism enterprises and the services offered to their customers. Moreover, fuzzy clustering allowed to identify those municipalities that have the properties of different clusters. They were regarded as "in transition", meaning that they can be moved the desired group through specific projects. From an operational point of view this information is important because enables to elaborate development programs taking into account both differences between clusters and some peculiar characteristic inside each group. Not least, the results can be a support for identifying other variables able to better describe multifunctionality, hopefully with the participation of institutions actively engaged in the development of rural areas

Suggested Citation

  • Ivana Bassi & Irina Cristea, 2011. "Agri(eno)turismi e sviluppo rurale: una proposta metodologica per analisi settoriali-territoriali," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 13(1-2), pages 391-406.
  • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001017

    Download full text from publisher

    File URL:
    Download Restriction: Single articles can be downloaded buying download credits, for info:

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. De Blasi, Giuseppe & Seccia, Antonio & Carlucci, Domenico & Santeramo, Fabio G., 2007. "Analysis of Italian High Quality Wine Exports using the Gravity Model Approach," 105th Seminar, March 8-10, 2007, Bologna, Italy 7901, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    More about this item

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001017. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.