IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

L’analisi delle interdipendenze competitive attraverso la "Social Network Analysis": il caso studio dell’olio extravergine d’oliva

Listed author(s):
  • Andrea Marchini
  • Francesco Diotallevi
  • Linda Fioriti

The aim of this paper is to present the research on competitive interdependency of Italian extra virgin olive oil through analysis of the sales scanner data. The paper analyses the strengths and weaknesses of Social Network Analysis approach in the olive oil market. The research addresses issues of three segments of high quality olive oils: popular extra virgin olive oil, pdo/pgi extra virgin olive oils, and finally, the "100% Italian olive oil". The analysis results show several aspects. The extra virgin olive oil market is highly polarized. There are large industrial companies with national products and other smes with regional products. While large enterprises have an intensive distribution in all grocery shops, in the distributions of smes the situation is much more complex. Some smes have a very strong sales organization, but fail to have similar market shares. Conversely, other small businesses, even if they have a low level of distribution, are able to gain market share more high. The analysis of sales by the sna approach remains a useful tool for smes which need to rationalize their presence in the grocery sector. Finally, the analysis shows segments of the market (pdo, pgi, bio, etc.) where smes may be able to compete with large industrial firms.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: Single articles can be downloaded buying download credits, for info:

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Article provided by FrancoAngeli Editore in its journal ECONOMIA AGRO-ALIMENTARE.

Volume (Year): 12 (2010)
Issue (Month): 3 ()
Pages: 7-25

in new window

Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2010-003002
Contact details of provider: Web page:

Order Information: Web: Email:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2010-003002. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.