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Alimentazione, salute e benessere del consumatore: da determinanti di scelta ad opportunità di mercato

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  • Azzurra Annunziata
  • Rosa Misso

Abstract

The main aim of this paper is to analyse how time has modified the concept of food safety risk for consumers, determining, both, new regulatory developments, particularly related to information and consumer protection, and new market opportunities that facilitate the introduction of innovative products, including functional foods. Subsequently the work provides a brief review of the literature on consumers attitudes towards functional foods as a preamble to the empirical part of the study, where the results of a direct survey are presented in order to offer some indications to developers and marketers as well as government bodies that are interested in designing consumer communication strategies and effective health programs. The final section concludes with a discussion of the implications of the results and suggests some future research avenues.

Suggested Citation

  • Azzurra Annunziata & Rosa Misso, 2010. "Alimentazione, salute e benessere del consumatore: da determinanti di scelta ad opportunità di mercato," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 12(1), pages 119-135.
  • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2010-001007
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    Cited by:

    1. Azzurra Annunziata, 2013. "Il contributo dei modelli di consumo responsabili al perseguimento della sostenibilità del benessere," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2013(1), pages 191-210.

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • I10 - Health, Education, and Welfare - - Health - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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