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Higher Education Competitiveness: Definition, Assessment and Ways of Growth

Author

Listed:
  • A.A. Voronov
  • V.E. Garkovenko
  • A.M. Safonov
  • S.N. Kosnikov

Abstract

The article is devoted to the search and the description of marketing reserves determining perspective competitiveness of higher educational establishments.The study refers to highly efficient institutions possessing the development potential and their own operational and marketing possibilities to comparative ways of growth.The research led to a conclusion that it is necessary to actualize the marketing competence of the Russian higher educational establishments based on the modernization of the educational activity through the development of the full-fledged training and production complexes providing the students with employment experience and real labor activity.

Suggested Citation

  • A.A. Voronov & V.E. Garkovenko & A.M. Safonov & S.N. Kosnikov, 2018. "Higher Education Competitiveness: Definition, Assessment and Ways of Growth," European Research Studies Journal, European Research Studies Journal, vol. 0(Special1), pages 525-534.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special1:p:525-534
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    References listed on IDEAS

    as
    1. N.D. Guskova & S.M. Vdovin & I.N. Krakovskaya & Yu.Yu. Slushkina, 2016. "The Quality of Education as a Primary Concern of the Sustainable Development," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 239-257.
    2. Y.V. Sazhin & Y.V. Saraikin, 2016. "Social Expectations and Satisfaction with Professional Activity of Pedagogical Personnel of Research University (evidence from the State University of Mordovia)," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 258-272.
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    Cited by:

    1. A.A. Maksaev, 2020. "The Marketing Component to Attract Investment in Higher Education: Foreign Experience and Prospects for Russia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 69-76.
    2. V.A. Bondarenko & A.A. Voronov & P.P. Kapustin & A.A. Maksaev, 2020. "Digital Solutions and HR Marketing Opportunities: The Current Level and Prospects for Increasing Efficiency," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 3-13.

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