Assessment of the Educational Activity of the Accountants Association in Poland on the Example of “X” Branch in the Light of Empirical Research

Purpose: The aim of the article is to evaluate the educational activity of the Accountants Association in Poland (AAP) on the example of branch "X". The intermediate aim of the article is also an attempt to answer the question: Does the "X" branch of AAP conduct training courses at a high substantive and organizational level, and do training participants see the need for changes in the educational activity of this institution? Design/Methodology/Approach: The research uses qualitative and quantitative methods, for which the corresponding data sources (primary and secondary data) were applied. The research methodology was based in particular on: critical analysis of the literature on the subject (domestic and foreign), quantitative methods, a questionnaire survey (random employee survey), case study, an analysis of phenomena and synthesis of results. Findings: A positive assessment of the educational activity of the Accountants Association in Poland as a leading organization of continuing education in accounting and related professions in Poland was obtained. Although the implemented educational activity is characterized by a high substantive and organizational level, training participants propose some improvements. Practical Implications: Basic recommendations for the "X" branch of AAP, both of an organizational-logistic and substantive nature, were proposed. Originality/Value: A road map of the increasing satisfaction of AAP customers with the provided educational services and a curve regarding meeting their expectations was presented.