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AI-Driven Innovation, ESG Performance, and Digital Transformation in UK Technology Firms

Author

Listed:
  • Adel Necib
  • Nesrine Mzid

Abstract

Purpose: With digital transformation guided by artificial intelligence (AIDT) as a moderator, this study examines the impact of innovation in new quality productivity (NQP) on environmental, social, and governance (ESG) performance across technologically advanced businesses in the United Kingdom. Design/Methodology/Approach: By using a structured questionnaire and data analysis using SPSS and AMOS, we validated two hypotheses through the modelling by structural equations (MES). Findings: The findings show that NQP innovation significantly improves environmental ESG performance, and that AIT positively modifies this relationship. The findings add to the body of knowledge on sustainable innovation and digital transformation by offering practical recommendations for high-tech companies looking to enhance their ESG performance. Practical Implications: This study makes significant additions to the literature on digital transformation and long-term innovation, particularly in the context of technologically advanced businesses in the United Kingdom. Originality/Value: The study highlights the role of digital transformation led by IA (AIDT) as a moderator strengthening the relationship between NQP and ESG.

Suggested Citation

  • Adel Necib & Nesrine Mzid, 2025. "AI-Driven Innovation, ESG Performance, and Digital Transformation in UK Technology Firms," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 15(2), pages 03-11.
    • Handle: RePEc:ers:ijfirm:v:15:y:2025:i:2:p:03-11
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    Keywords

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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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