Preferences οf Rural Community in the Use of Insurance Products in Indonesia

Purpose: This research was conducted to analyze people's views and tendencies towards the use of insurance products by Social Security Agency of Health (Badan Penyelenggara Jaminan Sosial or BPJS), especially BPJS health insurance, BPJS employment insurance and motor vehicle insurance. Design/Methodology/Approach: The research was conducted by giving questionnaires to 100 respondents from residents in Gunung Menyan, Pamijahan, Bogor, Indonesia. Findings: Currently insurance or coverage institutions have become institutions that are quite developed in Indonesia. Based on data from the Badan Pusat Statistik records that there are 372 insurance companies along with insurance support companies that have operated from both private companies and also from government programs. The development of the insurance industry is in line with the growing public awareness of the importance of protection against all kinds of risks that may occur at any time. However, when viewed from an economic perspective, the insurance industry's contribution to Indonesia's gross domestic product or GDP is still very small when compared to neighboring countries such as Malaysia and Singapore, where the insurance industry's contribution to GDP is already above 10%. Practical implications: The development of the insurance industry is in line with the growing public awareness of the importance of protection against all kinds of risks that may occur at any time. Originality value: The country of Indonesia is one of the countries with the largest population in the world with nearly 300 million people, which of course is a large market, the insurance industry is no exception.