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Emerging Technologies, Divergent Student Competencies: Aligning Marketing Employment Needs with Student Knowledge and Skills in Colleges Today

Author

Listed:
  • Garrison Calmer Dighton

    (MBA Graduate, Southeastern Louisiana University, USA)

  • Michael Craig Budden

    (Department of Marketing and Supply Chain Management, Southeastern Louisiana University, USA)

  • David Carlton Wyld

    (Department of Management and Business Administration, Southeastern Louisiana University, USA)

Abstract

Today, it is essential for universities to take a close look at both the career needs of their students and how industry partners perceive the preparedness of those students. Technologies such as customer relationship management software, design software, virtual reality, and artificial intelligence software are quickly changing the business landscape. This study investigates the knowledge and preparedness of students at one university relative to their career needs as envisioned by potential employers. Preparedness to conduct work using popular design and customer relationship management software and local employers’ expectations of students relative to being proficient with their most used programs were assessed.

Suggested Citation

  • Garrison Calmer Dighton & Michael Craig Budden & David Carlton Wyld, 2024. "Emerging Technologies, Divergent Student Competencies: Aligning Marketing Employment Needs with Student Knowledge and Skills in Colleges Today," European Journal of Education and Pedagogy, European Open Science, vol. 5(3), pages 69-73, May.
    • Handle: RePEc:epw:ejedu0:v:5:y:2024:i:3:id:30816
    DOI: 10.24018/ejedu.2024.5.3.816
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