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Gender-based Consumer Behavior Impacts of a Pandemic: Two Semesters In

Author

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  • Michael C. Budden

    (Southeastern Louisiana University. Hammond, USA.)

  • Heather L. Budden

    (Southeastern Louisiana University, Hammond, USA.)

  • Michael A. Jones

    (Southeastern Louisiana University, Hammond, USA.)

  • Teri Root

    (Southeastern Louisiana University, Hammond, USA.)

Abstract

Gender differences in consumer behaviors of college students in the US resulting from the move to online education as a result of a stay-at-home order relative to the pandemic are investigated. The findings of a survey of students who were forced to attend online classes due to the Covid-19 pandemic are reported. The students in the study had experienced two semesters of online education resulting from Louisiana’s emergency health order encouraging people to social distance, take precautionary health measures, reduce travel and basically stay home as much as possible. The impact of Covid-19 on retailing and spending habits of college students is discussed. Findings of consumer behavior impacts relative to gender are presented. The analysis revealed differences existed between male and female students in their spending patterns and consumer behaviors.

Suggested Citation

  • Michael C. Budden & Heather L. Budden & Michael A. Jones & Teri Root, 2022. "Gender-based Consumer Behavior Impacts of a Pandemic: Two Semesters In," European Journal of Education and Pedagogy, European Open Science, vol. 3(6), pages 19-23, October.
    • Handle: RePEc:epw:ejedu0:v:3:y:2022:i:6:id:30409
    DOI: 10.24018/ejedu.2022.3.6.409
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