A Quantitative Research on The Effectiveness of The Implementation of Supply Chain Management, Logistics & Marketing Function - The Greek Paradigm

In today's era of high competition and globalisation, it is an indisputable fact that customers are more demanding not only in the quality of products but also on the services provided. Consequently, the pressure on companies to discover new ways to create and provide quality to their customers has increased much more. More specifically, customer service has become a key tool for diversification, as culture and customer demands are constantly increasing. Greece stands on a strategic crossroad for the development of transportation in the greater region of Europe, Asia and Africa. Its geographical position renders it highly attractive for investments in logistics and transport to take advantage of these increasing trade flows in an efficient and cost-effective manner. In this paper, we carried out a quantitative research in Greece using a questionnaire to analyse the importance and effectiveness of the application of logistics in businesses with regard to customer service, which serve as a critical source of sustainable competitive advantage. By applying this method, a business will have its customers satisfied, thereby giving them the motivation to remain loyal and faithful to their purchasing practices within the company.