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Organizational culture modeling

Author

Listed:
  • Valentina Mihaela GHINEA

    (Academy of Economic Studies, Bucharest)

  • Constantin BRĂTIANU

    (Academy of Economic Studies, Bucharest)

Abstract

The purpose of this paper is to present a conceptual analysis of organizational culture modeling in the framework of system dynamics. Tom Peters and Robert Waterman demonstrated through their seminal research that organizational culture constitutes one of the most important key success factors in any company trying to achieve excellence in its business. Organizational culture is a strong nonlinear integrator of the organizational intellectual capital acting especially on the emotional knowledge field, and contributing significantly to the motivation of employees. Modeling organizational culture is a challenge due to its complexity and nonlinear phenomena.

Suggested Citation

  • Valentina Mihaela GHINEA & Constantin BRĂTIANU, 2012. "Organizational culture modeling," Management & Marketing, Economic Publishing House, vol. 7(2), Summer.
  • Handle: RePEc:eph:journl:v:7:y:2012:i:2:n:5
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    File URL: http://www.managementmarketing.ro/pdf/articole/266.pdf
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    References listed on IDEAS

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    1. Constantin BRATIANU & Stefan STANCIU, 2010. "An overview of present research related to the entrepreneurial university," Management & Marketing, Economic Publishing House.
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