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Perceptions of corporate social responsibility in Kazakhstan

Author

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  • Yelena Smirnova

Abstract

Purpose - The purpose of this research is to understand the attitudes of individuals towards corporate social responsibility (CSR) in Kazakhstan and identify the benefits that CSR activities may bring to business and its stakeholders. Design/methodology/approach - Theoretical underpinnings for the research are drawn from existent literature on CSR. A total of 120 questionnaires were collected, 68 percent of which were filled in online, the rest were answered manually by the respondents. Findings - The results suggest that environmental friendliness, legal responsibility and stewardship principle are considered to be very important in Kazakhstan. The attitudes towards economic responsibility are significantly affected by age and working experience. The application of Carroll's Pyramid of CSR identified that the hierarchy of responsibilities in Kazakhstan exists in the following order: legal, ethical, economic, and philanthropic. The primary payback of CSR is improved company image and reputation. Research limitations/implications - As the concept of CSR is relatively new in Kazakhstan misunderstanding of CSR principles might have led to wrong perceptions and attitudes and distortion of the research results. The sample is not representative of the population as a whole and cannot be generalized. Practical implications - The paper is a valuable contribution to the development and promotion of CSR principles in Kazakhstan which provides an insight into the current situation in the country. Managers and policy makers may revise their strategies and policies with the expectations of the general public. Originality/value - The paper contributes to the limited scope of literature on the attitudes towards CSR in Kazakhstan.

Suggested Citation

  • Yelena Smirnova, 2012. "Perceptions of corporate social responsibility in Kazakhstan," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 8(3), pages 404-417, July.
    • Handle: RePEc:eme:srjpps:v:8:y:2012:i:3:p:404-417
    DOI: 10.1108/17471111211247974
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    Citations

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    Cited by:

    1. Dilashenyi Devi Selvarajah & Uma Murthy & Mathavi Massilamani, 2018. "The Impact of Corporate Social Responsibility on Firm’s Financial Performance in Malaysia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(3), pages 220-220, February.
    2. Ala'aldin Alrowwad & Bader Yousef Obeidat & Ali Tarhini & Noor Aqqad, 2017. "The Impact of Transformational Leadership on Organizational Performance via the Mediating Role of Corporate Social Responsibility: A Structural Equation Modeling Approach," International Business Research, Canadian Center of Science and Education, vol. 10(1), pages 199-221, January.
    3. Zamira Ataniyazova & Barry A. Friedman & Prabha Kiran, 2022. "New corporate social responsibility brand evaluation in a developing country: Uzbekistan," International Journal of Corporate Social Responsibility, Springer, vol. 7(1), pages 1-15, December.
    4. Ioannis Koukoumpliakos, 2021. "How Corporate Social Responsibility Affects the Aspects of Human Resources Management," Economics Working Papers 2021-01, University of South Bohemia in Ceske Budejovice, Faculty of Economics.

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