IDEAS home Printed from
   My bibliography  Save this article

Identifying stakeholders' needs and constraints in adoption of ICT services in rural areas: the case of India


  • Sapna A. Narula
  • Sabhyata Arora


Purpose - Information and communication technologies can work wonders for the social as well as economic empowerment of rural people, when implemented successfully. This paper aims to explore and compare the functioning of two ICT models, one each in the public as well as the private sector, in a rural area of MP state in India, identify the usage of various services by stakeholders, i.e. farmers, study the existing need-service gap and highlight constraints and challenges in the implementation of these models at the field level. Design/methodology/approach - The study is based on both secondary and primary data. The case study method has been used for describing the two models and has been supplemented with the primary data collected in the form of structured questionnaires and interviews from respondents comprising both users/non-users and kiosk operators respectively. Findings - The study finds that there exists a need-service gap in service delivery. The information services related to agriculture, i.e. agri input prices, markets arrivals and prices, weather information are valued most by the farmers followed by e-governance services, health and education. Barriers to adoption of these technologies have also been discussed. Practical implications - The research is case study-based and also gives the results of a survey of beneficiaries; therefore it is very useful for managers, policymakers, implementers as well as academicians. The research provides implications for managers as well as policy makers to successfully implement the ICT models in India. Implications for future research are also discussed. Originality/value - The novelty of the research lies in the context that no effort has been made so far to effect a comparison of ICT models. There is also very little literature available to identify the need-service gap in this area. The study adds value to the knowledge in the field of ICTs for development and also opens new vistas of research.

Suggested Citation

  • Sapna A. Narula & Sabhyata Arora, 2010. "Identifying stakeholders' needs and constraints in adoption of ICT services in rural areas: the case of India," Social Responsibility Journal, Emerald Group Publishing, vol. 6(2), pages 222-236, June.
  • Handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:222-236

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. D Smallbone & D North, 1999. "Innovation and new technology in rural small and medium-sized enterprises: some policy issues," Environment and Planning C: Government and Policy, Pion Ltd, London, vol. 17(5), pages 549-566, October.
    2. D Smallbone & D North, 1999. "Innovation and New Technology in Rural Small and Medium-Sized Enterprises: Some Policy Issues," Environment and Planning C, , vol. 17(5), pages 549-566, October.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Ting, Carol & Yi, Famin, 2013. "ICT policy for the “socialist new countryside”—A case study of rural informatization in Guangdong, China," Telecommunications Policy, Elsevier, vol. 37(8), pages 626-638.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:222-236. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Louise Lister). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.