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The effect of corporate social responsibility (CSR) health-care services on patients’ satisfaction and loyalty – a case of Bangladesh

Author

Listed:
  • Md. Shamim Hossain
  • Sofri B. Yahya
  • Mohammad Jamal Khan

Abstract

Purpose - Although research on patient satisfaction and loyalty has grown rapidly, the literature on corporate social responsibility (CSR) health care and patient satisfaction and loyalty is scarce. This paper aims to examine the impact of CSR health care on patient satisfaction and loyalty in Bangladesh. Design/methodology/approach - A quantitative study was performed, and data were collected using purposive sampling among 195 patients who used CSR health-care services from six public and private hospitals in Bangladesh. The data were analysed using structural equation modelling through the partial least square approach. Findings - The study found a significant positive relationship between CSR health-care services and patient satisfaction and between patient satisfaction and loyalty atp

Suggested Citation

  • Md. Shamim Hossain & Sofri B. Yahya & Mohammad Jamal Khan, 2019. "The effect of corporate social responsibility (CSR) health-care services on patients’ satisfaction and loyalty – a case of Bangladesh," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(2), pages 145-158, May.
    • Handle: RePEc:eme:srjpps:srj-01-2018-0016
    DOI: 10.1108/SRJ-01-2018-0016
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    Cited by:

    1. Souad Hassanie & Georgiana Karadas & Okechukwu Lawrence Emeagwali, 2021. "Do CSR Perceptions Influence Work Outcomes in the Health Care Sector? The Mediating Role of Organizational Identification and Employee Attachment," Sustainability, MDPI, vol. 13(17), pages 1-16, September.

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