IDEAS home Printed from https://ideas.repec.org/a/eme/regepp/rege-03-2020-0017.html
   My bibliography  Save this article

Drivers to implement the circular economy in born-sustainable business models: a case study in the fashion industry

Author

Listed:
  • Cristina M. Ostermann
  • Leandro da Silva Nascimento
  • Fernanda Kalil Steinbruch
  • Daniela Callegaro-de-Menezes

Abstract

Purpose - This study aims to identify the drivers for adopting the circular economy (CE) in a born-sustainable business of the fashion sector. Design/methodology/approach - An exploratory case study was carried out with a unique and relevant case: the only Brazilian company implementing circularity practices defined through a sectoral commitment, the 2020 Circular Fashion System Commitment. Findings - From an analysis of the literature, a theoretical scheme composed of internal and external drivers is proposed. In the case studied, there is a prevalence of internal drivers that led the company to implement the CE. Most of the internal drivers described by the literature were identified in this research, except for two: profitability and available technology. Regarding the external drivers, of the 12 listed, only laws and regulations were identified. Thus, the results suggest that internal drivers are more numerous and may be more prominent than external ones for CE adoption in the born-sustainable business. Research limitations/implications - Due to its exploratory design and unique case study, the research does not allow generalizations, suggesting replication with a larger number of companies and carrying out quantitative research with born-sustainable companies and incumbent companies, for comparison. Considering that there is a difference between companies that decide for sustainable practices and companies that were already born sustainable, it can be questioned if the drivers for implementing CE for both companies are also different. Originality/value - This study proposes a theoretical scheme that indicates the main internal and external drivers for companies' CE implementation. Developed from a literature review and applied in an empirical case, this scheme is comprehensive and can be adopted to analyze companies of different sizes and industries. Hence, this paper generates new perspectives for CE literature.

Suggested Citation

  • Cristina M. Ostermann & Leandro da Silva Nascimento & Fernanda Kalil Steinbruch & Daniela Callegaro-de-Menezes, 2021. "Drivers to implement the circular economy in born-sustainable business models: a case study in the fashion industry," Revista de Gestão, Emerald Group Publishing Limited, vol. 28(3), pages 223-240, June.
    • Handle: RePEc:eme:regepp:rege-03-2020-0017
    DOI: 10.1108/REGE-03-2020-0017
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/REGE-03-2020-0017/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: no
    File URL: https://www.emerald.com/insight/content/doi/10.1108/REGE-03-2020-0017/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: no
    File URL: https://libkey.io/10.1108/REGE-03-2020-0017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mengling Wu & Abdullah Al Mamun & Qing Yang & Muhammad Mehedi Masud, 2023. "Modeling the reuse intention and practices of secondhand clothing: evidence from a developing nation," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:regepp:rege-03-2020-0017. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.